IBM commercials with a Mac product placement

I like commercials. Not "on principle," but in reality, I do enjoy watching them, especially when they use the medium to its fullest. Playful, thought-provoking or just provocative, commercials are a medium that is not short of funding. Short of time, thankfully, but not short of money. I like the idea of a message being fine-tuned but yes, it bothers me that that fine-tuning is to the note of: create more desire, make viewers feel incomplete without the product. 
     One aesthetic I have enjoyed a lot is Apple computers. So I found it cute that IBM's playlist of commercials (106, several of which have been "removed by owner"…hmmm) includes a very visible Mac keyboard (@ 0:27 seconds)
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