I really wanted to like this video–I like the “Single Ladies” song (y’know, in a heteronormative matrimonial cult classic kind of way) but MAN is it soulless when it’s for TRIDENT GUM. Are you serious?! People. The best “character” in this video is the woman with the pouffy bun with a digital camera. And that’s only because I assume she’s over 50 and she’s recording 100 ladies in one-armed leotards with hot dancer legs. Will she show it to her grand-kidlets? Piccadilly Circus is a tube stop with more personality in its baby finger than the whole Cadbury Adams conglomerate.


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